As online shopping went up by 45% in 2016, almost every ecommerce business site is now aggressively exploring multiple user engagement tools to increase user retention on their site and boost their conversion metrics. Business are now looking for a tool that not only uplifts the conversion rate , but also offers personalized and context based user engagement. Which is one of the reason contributing towards the popularity of web push notifications as a user engagement tool.
Push notifications are the ultimate solution to leverage geographical targeting and communicate in a timely fashion in an ecommerce business website. They are swift and drive repeat visits, encouraging people to make a purchase. With web push it become easy to segment users based on their behavior and location and send them relevant notifications.
Browser Push Notifications are clickable bite size updates that work seamlessly across Desktop (all OS) and Mobile (Android only). Website push notifications are supported on Chrome 42 and later, Firefox 44 and later and Safari 7.1 and later.
Use Case References To Create A Campaign That Engages For Ecommmerce Business
1. Customize Your Audience
When it comes to clothing, getting something free on your purchase is what no one can resist in an ecommerce business website. So, what better way than crafting a push notification campaign with custom audience?
Limeroad took this approach for their ‘buy 1 get 1 free offer’ and targeted only those had already visited that particular product page to achieve great CTR boost. Audience segmentation always works way better than targeting mass audience.
2. Season Sales
Welcoming a new season is one thing no ecommerce business would want to miss. Especially when we are talking about winters! Inspire user with your web push messages to indulge in the ultimate winter season with your all new winter collections like stalkbuylove did.
3. New Collection Shout-Out
Not very often you keep on adding new collection to your online ecommerce business store, but when you do make sure you design your push notification campaign to do a great shout-out for all your users. Similar to what Jabong did when they added new UCB collection to encourage users to try something new for their entire target audience.
4. Flash Sales
One of the best way to create a sense of excitement and urgency in your users, is to go for midnight sales. Koovs.com used push notifications for their midnight sales promotion, to prompt their users for immediate purchase and get high traction on their website and they definitely got great results.
5. Back in Stock
‘Currently Unavailable’ – this message on your user’s favorite product often becomes a reason to bounce from your website. To deal with this situation, many e-commerce marketers send out web push notification as an update to those users, as soon as the product is available again.
Want to give web push notification a spin? You can now push notifications for FREE. Visit https://www.izooto.com/ to know more.