Do You Know How Koovs Boosted Its Cart Value With Web Push?
|# of Subscribers||130 K + (In Less than 6 weeks)|
|Highest Click Rate||7.70%|
|Frequency of Notifications||1-2 notifications in a day|
Koovs.com is an online store for western fashion, catering to menswear, womenswear, footwear, accessories, jewelry and beauty products. Headquartered in Gurgaon, Koovs serve to the Indian market. The company provides credible Indian and International brands along with its own range of clothing and accessories.
As per similar web, the brand attracts 3.5 Mn users per month. User engagement was the key priority for the marketing team. Desktop continues to contribute significant traffic, but the only means to engage with users on their desktop is via Email and SMS. This not only limits the ability to engage with users, but these channels triggered limited response. In the context of the mobile web, the image was even daunting.
Koovs team had drilled down and identified web push notification as the preferred channel of communication and decided to use iZooto’s user engagement platform for this.
They chose a planned 3 tier approach:
With iZooto’s 1 Click Solution, they started converting their web traffic into subscribers. Within a span of less than 6 weeks, Koovs had gone from 0 to 100 K subscribers.
–Saurabh Kapoor, Head Digital, Koovs.com
” iZooto’s feature on sending notifications at desktop and mobile has helped us in reaching the audience and led to an overall increase in sales.”
–Rahul Khullar, Marketing Manager at Koovs.com
Find out how to get web push notification on your website here