Web Push Notification for eCommerce Marketing To Boost Conversions
E-commerce website are constantly exploring multiple re-targeting tools that can help them bring back repeat traffic and boost their conversion metrics. While there are multiple tools that you can use, not all of them provide any substantial value. On the other hand, the web push has provided exceptional results. Have you tried web push notification for eCommerce marketing yet? Read on to know how web push is can boost sales, increase user engagement and re-target users.
Online Shopping Trends Impacting Global E-commerce Businesses
- 67% of Millennials and 56% of Gen Xers prefer to shop on online rather than in-store.
- Baby Boomers spend 4 per week shopping online.
- Men and women both report spending 5 hours per week shopping online.
- When shopping online, nearly half (48%) of online purchasers first turn to a mass commerce marketplace.
- 31% first shop at a large online/offline brand name retailer, 12% first shop at a category specific online retailer, 7% first turn to a small/specialty online retail brand (more on conversion rates here).
- The top three factors that are very or extremely influential in determining where Americans shop are price (87%), shipping cost and speed (80%) and discount offers (71%).
Ecommerce websites need a tool that not only uplifts the conversion rate but also offers personalized and context-based user engagement, which is one of the reasons contributing towards the popularity of web push notifications as a re-targeting tool for e-commerce websites. Web push notification for ecommerce marketing extends its support to varied CMS platforms including – WordPress. Shopify, Joomla, WooCommerce, BigCommerce Zapier and much more. Check out all the web push integration guides here.
Web Push Notification for Ecommerce Marketing
Push notifications for ecommerce marketing is the ultimate solution to leverage geographical targeting and communicate in a timely fashion in an e-commerce business website. They are swift and drive repeat visits, encouraging people to make a purchase. With web push, it becomes easy to segment users based on their behavior and location and sends them relevant notifications.
Browser Push Notifications are clickable bite-size updates that work seamlessly across Desktop (all OS) and Mobile (Android only). Website Push notifications are supported on Chrome 42 and later, Firefox 44 and later and Safari 7.1 and later.
Some more conversion tips for e-commerce websites.
Use Case References Of Push Notification For Ecommerce Marketing
1. Customize Your Communication
When it comes to clothing, getting something free on your purchase is what no one can resist in an e-commerce business website. So, what better way than crafting a push notification campaign with a custom audience?
Limeroad took this approach for their ‘buy 1 get 1 free offer’ and targeted only those had already visited that particular product page to achieve great CTR boost. Audience segmentation always works way better than targeting a mass audience.
2. Season Sales
Welcoming a new season is one thing no e-commerce business would want to miss. Especially when we are talking about winters! Inspire user with your web push messages to indulge in the ultimate winter season with your all new winter collections like stalkbuylove did.
3. New Collection Shout-Out
Not very often you keep on adding a new collection to your online e-commerce business store, but when you do make sure you design your push notification campaign to do a great shout-out for all your users. Similar to what Jabong did when they added new UCB collection to encourage users to try something new for their entire target audience.
4. Flash Sales
One of the best ways to create a sense of excitement and urgency is to try midnight sales. Koovs.com used to push notifications for their midnight sales promotion. It prompts users to make an immediate purchase and get high traction on their website. And they got great results!
5. Back in Stock
‘Currently Unavailable’ – this message on your user’s favorite product often becomes a reason to bounce from your website. To deal with this situation, many e-commerce marketers send out web push notification. This helps to update users, as soon as the product is available again.
Want to give web push notification a spin? You can now push notifications for FREE. Visit https://www.izooto.com/ to know more.