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Challenges around effective user engagement for the publishers of entertainment industry
- E-mail as an user engagement tool is not much effective as most of the e-mails gets flagged as spam.
- Building an app is not only an expensive affair, but also doesn't justify the ROI. Moreover,with so many apps being launched everyday, the user is left confused and hence tends to abandon apps after the first usage
- Delayed messages -Apart from the character limitation, there are chances of a SMS getting delayed, hence making it completely irrelevant. Timing is something entertainment and news industry can not afford to go wrong with. You absolutely can't afford a breaking news to get delayed. Can you?
- Communication barrier- Not all communication channels provide multi-language support, making it difficult for the user to relate to the message.
What has changed and Why?
While most of the e-mails get flagged as spam, web push notifications show a higher CTR (10x) than e-mails.
Simple and hassle free onboarding process with just 1 click for the user is helping the publishers build an authentic subscription base.
Web push enables publishers to engage their users in real-time, which was quiet a difficult scenario with e-mails and many other communication tools.
Along with a multi device support, it also provides multi-platform support on-Chrome, Firefox and Safari.
It has even become easier for the publishers to engage their regional audience by sending them a notifications in user's native language- helping them deliver more personalised content.
Now, the publishers can send a welcome message to the users as soon as they subscribe.
With the process of taking consents from the user, push notifications helps the publishers understand when their users want to receive their message. Hence, making the entire communication much more user- centric.
What attracts users the most?
- Breaking News
- Match Scores
- Bollywood updates
See how enterprises are getting benefited as an early adopter of web push notifications-
